|
Art of Auto Ads Advertisement of cars and motorbikes have been taking more space in the print media as the demand for such products is fuelled by the consumer loans offered by banks and the auto brands are forced to show their presence in the media. How effective are such recent ads?
Nissan Urvan
This promotional advertisement campaign for Nissan Urvan specifically targeted towards microbus operators for short and long distance caught the attention of our panel and there was almost an unanimous nod of approval for the simplicity of this layout, therefore rendering this piece of communication very effective in the targeted market segment. Simple Nepali fonts with almost minimalist yet very well structured information about the features of this van brought forth good comment from our panel.
MAZDA 3
For a serious piece of machine like this new trail blazing Mazda3 the communication put in place was sad, felt our panel. The customary trap of using ancient Nepali cultural and religious icons to symbolise the arrival of a new product in the local market renders this piece of communication almost dreadful in its overall appeal. Mazda3, positioned world wide in C segment, is truly a beautiful piece of machine, yet, the local dealers just were not able to transfer that feeling with this weak creative work. Does a slogan as weak as “Zoom Zoom” assist in branding the seriousness of this product? Probably it would have been fit for a wafer for children under 10 years of age, felt our panel.
Bajaj Discover DTS-I
Another brilliant layout for a Bajaj two wheeler launched last autumn and now in the market with value addition of electric start with kick start price.
This particular advert inserted in the Annapurna Post had superior reproduction thus assisting in this imagery led advert with short and punctuated copy of features for easy reading.
Go Automobiles
Why do we lose our way with unnecessary creative inputs? To communicate Hansraj Hulaschand and Company’s automobile showroom featuring various automobile brands such as Proton, Daihatsu and Sangyang motor under one roof, this was an average piece of advertising and our panel felt that its value proposition was diluted with the unnecessary graphic of a human head on the left hand side of the advert.
Insta buy
The value added offer of extended and low interest credit terms on heavier purchases made through one of its credit cards was on the showcase with this piece of campaign from the Standard Chartered Bank Nepal Limited. Our panel questioned the idea of toning the image green, thus making the advert susceptible to poor reproduction values prevalent in Nepali dailies. In general, the panache of SCBNL corporate communication was there but could have been better, felt our panel.
|
